Open to new roles · Austin area, TX

Resume

I turn brands into lifestyles.

I'm Abigail. For 5+ years I've built the campaigns, merch, menus, and client work that turn a brand into a daily habit.

See my work Email me
Summer Moon Coffee cold brew on a camping tray with a trail map, blackberries, and a Velvet Blaze coffee bag
Cold brew shoot for Summer Moon Coffee's summer menu

Campaign & brand work

    Where I've worked

    Summer Moon Coffee

    Austin, TX

    Nov 2021 – Present

    • Launched the company's first formal merch program from scratch: inventory systems, vendor relationships, and B2B distribution to 71 franchise locations
    • Coordinate 22+ LTOs and seasonal menu features a year, turning the brand story into campaigns across social, in-store, email, and packaging
    • Run merch operations end to end in Shopify and Cin7: ~15 SKUs per seasonal launch, plus bundles, purchase orders, and B2B integrations
    • Main point of contact for 10+ creative and production vendors: photo shoots, merch production, and creative work on tight timelines
    • Partner with operations and marketing to line up 5 LTO launches a year, plus moment-based releases like Mother's Day and Father's Day, with brand strategy
    • Rebuilt brand templates and produced rebrand assets for internal, in-store, social, email, POP, and packaging
    • Send 50+ push and loyalty messages a year, including audience targeting and scheduling
    A year at Summer Moon What I coordinate every year

    Ininfluence

    Marketing Strategist · Salt Lake City, UT

    Oct 2020 – Nov 2021

    • Drove a 23% increase in client account engagement over 6 months through account management and campaign tuning
    • Managed account representation for 52 clients, tailoring the marketing approach to each brand
    • Measured marketing return on investment across accounts and shared insights that shaped campaign decisions and budgets
    +23% client engagement Over 6 months. Starting level set to 100 to show the size of the change.

    A few numbers, if you like those

    1,000+ Marketing assets produced
    71 Franchise locations getting merch
    22+ Limited-time offers & seasonal features a year
    200–300 Employees trained across 4 cities
    6 New store openings supported
    My career so far Earned my marketing degree while working at Summer Moon
    • Ininfluence
    • Summer Moon Coffee
    • Graduated, Texas State

    Projects

    Software and skills

    Brand strategy

    • Brand development
    • Campaign management
    • Brand storytelling
    • Creative direction
    • Vendor management
    • Cross-functional collaboration
    • Market research

    AI & agentic workflows

    • Building Claude agents for repeat work
    • Claude Code — I directed and built this site
    • Merch and ops tools built with Claude
    • Prompt writing & iteration

    Marketing operations

    • Asset production
    • Social media marketing
    • Email marketing
    • Influencer marketing
    • Push / loyalty marketing
    • Merchandise operations

    Software

    • Shopify
    • Cin7
    • WooCommerce
    • Adobe Creative Suite
    • Canva
    • Google Workspace
    • Microsoft 365
    • Toast POS
    • Incentivio

    A little about me

    • 5+ years in marketing, 4+ of them in coffee at Summer Moon Coffee.
    • I built Summer Moon's first merch program from nothing — vendors, inventory, the whole thing.
    • I like owning the whole job — from the first idea to the thing on the shelf.
    • I pick up new tools fast, including Claude and building my own AI agents.
    • Open to brand, campaign, and marketing ops roles where I can keep growing.

    Bachelor of Marketing · Texas State University, San Marcos, TX · Cum Laude · Spring 2024

    Abigail Peterson smiling, wearing a brown plaid blazer

    Contact

    Say hi

    Hiring for brand, campaign, or marketing ops? I'd love to hear from you.

    Email me LinkedIn